Doxa is a Swiss watch brand that was founded in 1889 by Georges Ducommun in the town of Le Locle, Switzerland. The name "Doxa" comes from the Greek word for "glory" or "praise," reflecting the company's commitment to producing high-quality timepieces.
In the early years, Doxa produced a range of pocket watches and small clocks, and the company quickly gained a reputation for its precision and reliability. Doxa also began producing wristwatches, which were still a relatively new invention at the time, and these quickly became a popular choice among watch enthusiasts.
In 1967, Doxa made history by introducing the first purpose-built dive watch for recreational divers, the Doxa SUB. The SUB (which stands for "submarine") was designed in collaboration with renowned diver Jacques Cousteau and his team, and it quickly became a favorite among divers around the world.
Over the years, Doxa continued to innovate and produce a wide range of high-quality timepieces, including dress watches, sports watches, and chronographs. The company also expanded its presence around the world, opening boutiques in major cities and becoming a favorite among collectors and enthusiasts.
Today, Doxa is still a highly respected and innovative watch brand, known for its unique designs, attention to detail, and commitment to excellence. The company continues to produce high-quality timepieces that are both functional and stylish, and its watches are prized by collectors and enthusiasts around the world.