Jowissa is a Swiss watch brand that was founded in 1951 by Josef Wyss in the small town of Bettlach, Switzerland. The name Jowissa is derived from combining the first two letters of Josef Wyss's first and last names.
From the beginning, Jowissa focused on producing high-quality watches with a unique style and design. They became known for their innovative use of materials. In the 1960s, Jowissa expanded their product line to include women's watches and began to incorporate precious metals and gemstones into their designs. They also developed a reputation for creating watches with bold and colorful dials, which set them apart from other watch brands.